About Asanto | Asanto | No-Code Platform

About Asanto

End-to-end product build and customer management platform.

The complete plug and play platform

We free companies of the constraints faced by legacy systems and cost of dedicated IT resource. Our platform combines an intuitive “plug and play” interface to launch new products, build underwriting engines and alter pricing logic within a secure hosting environment resilient to high demand.

React in real-time to market opportunities

As financial technology experts working closely with insurance providers, aggregators, and mortgage clubs we recognised the frustrations faced by businesses when it came to slow, outdated systems hindering speed to market.

Whatever your product, we understand the cost of missed opportunity when maintaining multiple systems built on legacy code and the specialist development resource required to implement simple changes.

Asanto is our enterprise-ready solution, able to integrate with your bespoke system setup and offering full flexibility of pricing, underwriting and scheme logic. All without writing a single line of code (unless you really want to!).

Whether you’re a large company constrained by historic tech or a small business searching for a launch platform, Asanto empowers your team to manage every aspect in-house without hiring extra resource.

Asanto office Asanto screenshot Office building

Benefit from our experience

We know the financial services industry and understand the regulatory requirements of businesses working within it. This knowledge shapes everything we do.

Built for the cloud, Asanto provides a robust, resilient, and scalable solution that ensures your products are always available to your customers, so you’ll never miss a sale.

We prioritise data security with stringent processes including our Secure Software Development Lifecycle and PCI DSS certification giving you the most comprehensive security with layers of encryption and the highest levels of privacy and data security.

Iiba - Corporate Bronze Member

We are members of the International Institute of Business Analysis (IIBA) and recognised as leaders in business analysis, engaged with new trends and experience of following best practice standards within the business analysis profession.

Meet the team

theidol.com is the award-winning, financial technology company behind Asanto, with over 20+ years’ experience as insurance comparison specialists and bespoke product developers.

We have provided financial technology solutions since 1999 and have extensive experience helping businesses navigate the processes, rules, and regulations within the financial services sector.

Meet the team

“Reacting to surges in customer demand, adjusting pricing rules and handling complex underwriting decisions seemed to be major headaches for providers and we believed we could do better. Asanto meets these challenges head-on with a fully scalable and automated solution; a truly flexible platform not limited to any specific product.”

Paul Tyson, Managing Director, Asanto

Our values

Asanto offers unlimited opportunity and the following values underpin our approach. We focus on:


We design simple, elegant solutions for complex problems and give you total control.


Speed to market without constraint is at the forefront of every feature we develop.


Is at our core, solutions that work for you, are designed with you, that deliver for you.